Saturday, February 12, 2011

Domain Names and Search Engine Ranking

Domain Names and Search Engine Ranking

Does the length of your website's domain name registration affect
search engine optimization and results?

Should you renew your domain name for a long period of time? And if
so, how long is long enough? If you want to stay ahead of your
competition, then you might consider looking at the length of time
your competitors have registered their domain names. If your
competitors have generally renewed their domain names for one or two
years, you might consider registering your domain name for 5 or 10
years. While putting off your domain name's expiration date might help
your search engine rankings, keep in mind that this may be only a
small victory when it comes to search engine rankings.

Its good business sense to register a domain for at least 10 years.
You don't want to deal with the process annual process of renewing
them every year. It's best to obtain the domain names that you want to
keep for a while and renew then on a 5 to 10 year plan.

If your domain name expires, there's a good chance that someone will
register your domain name immediately after it expires. If, for
whatever reason, you don't renew your domain name, someone watching a
'watch list' of expiring domain names will try to capitalize on the
online business that you've built over the years. They know that there
is potential website traffic they can have simply by renewing your old
domain name. By renewing your domain name for several years, your
domain name won't expire for a while, and it won't be opened up to
expired domain name buyers.

If you really want to stay ahead of the competition, you might
consider registering or renewing your domain name for 100 years.
Currently, Network Solutions ( is the only registrar
offering the 100 year option, which costs $999.00. GoDaddy
(, currently offers to renew or register a domain name
for 10 years, at a discount of $6.95 per year.
Yes, you can lose critical positioning in the search engines if you
don't reregister your domain name in time. You may have to start the
SEO process all over again!


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